Directed comprehensive brand and design initiatives from discovery through delivery, serving as lead creative and primary client partner, managing timelines, expectations, and cross-functional collaboration throughout the process.

Conducted immersive site audits to inform creative strategy, gather environmental insights, and ensure accurate execution of branded physical experiences.

Designed and implemented experiential signage systems and branded environments that elevated user navigation and deepened audience connection, balancing form, function, and brand impact across interior and exterior spaces.

Developed holistic visual identity systems that translated seamlessly across digital, print, and physical touchpoints—grounded in business goals, user needs, and brand positioning.

Created high-impact presentation decks and collateral to support sales, marketing, and executive-level stakeholder engagement.

Mentored and art directed a team of junior designers and production artists, fostering creative growth, ensuring quality output, and guiding concept execution across multiple concurrent projects.

Led the creative process for clients across diverse industries, translating strategic needs into high-impact visual solutions spanning digital, print, spatial design, and branded environments.

Designed and executed a wide array of projects including promotional campaigns, packaging, signage, vehicle wraps, environmental graphics, and multimedia installations, tailored to engage target audiences and elevate brand presence.

Owned the creative lifecycle from concept to delivery, working directly with clients to clarify objectives, align expectations, and build strong, collaborative partnerships.

Actively partnered with sales and production teams to ensure creative consistency, efficient execution, and project outcomes that balanced innovation with real-world impact.

Partnered with marketing strategists to develop creative concepts and content that effectively communicated complex insurance offerings in visually engaging ways, balancing clarity, brand alignment, and market appeal.

Designed a wide range of integrated marketing assets including brochures, direct mail, presentations, and large-format event and tradeshow materials, ensuring cohesive storytelling across touchpoints.

Acted as a steward of visual identity and brand consistency, translating evolving guidelines into clear, compelling executions that strengthened recognition and trust across all audience segments.

Played a key role in cross-functional collaboration, ensuring creative solutions aligned with business objectives, audience needs, and regulatory requirements, always delivering with attention to detail and strategic intent.

Led end-to-end concept development and design execution for national brands including Best Buy and General Mills, delivering strategic, visually impactful work across digital platforms, print, packaging, and campaign materials.

Translated business goals and creative briefs into cohesive, audience-first design systems with a strong understanding of brand, strategy, and marketing objectives.

Partnered closely with internal teams and stakeholders to deliver high-quality creative solutions, bringing clarity, positive energy, and problem-solving agility to fast-paced, multifaceted projects.

Owned visual storytelling from initial ideation through to production, including art direction, product and lifestyle photography, and final photo editing.

Maintained rigorous organizational standards, proactively navigating shifting priorities and feedback to deliver refined, on-brand creative on time and on budget.

Oversaw large-scale, region-wide design rollouts, ensuring alignment with brand identity, market strategy, and consumer engagement goals.

Directed and implemented a multi-channel social media strategy for Zep Vehicle Care Inc., translating brand voice and marketing objectives into cohesive, platform-specific content.

Served as a hands-on brand steward for Armor All Professional® and Rain-X®, upholding and evolving visual standards while supporting broader business objectives and marketing initiatives.

Collaborated cross-functionally with internal teams and stakeholders to ensure creative output was strategic, timely, and impactful, balancing vision, execution, and adaptability within a fast-paced environment.