Minnesota Vikings Light Tabs
The Minnesota Vikings wanted to light up the night and bring their fans together in a new and unique way. Using small strips of 3M backlit vinyl, attendees applied them to their cellphone flashlights, and US Bank Stadium lit up the halftime show with a purple glow.
Vikings Playbooks on SeatsPlaybooks with the Phone Light Tabs and instruction card were placed on US Bank Stadium’s 73,000 seats.
Instructional Video for FansBefore half-time, an instructional video was played for the crowd. It explained that the vinyl light tab was to be placed over the light on your cell phone and removed immediately following halftime.
Light Phone Tabs in ActionA purple glow filled the stadium as guests simultaneously ignited their cellphone flashlights.
Light Phone Tabs in ActionAnother view of the light tabs glowing with purple pride!
Light Phone Tabs in ActionAnother view of the light tabs glowing with purple pride!
Pedestal with Giveaway Safety Earplugs from 3MA pedestal designed to hold 3M’s Giveaway Safety Earplugs.